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You can choose a dissertation topic that reflects your career aspirations to enhance your employment prospects. Past projects have investigated consumer attitudes towards particular brands, consumer loyalty, purchase intention, brand identity and reputation, and the influence of review sites, blogs and vlogs on consumer behaviour. They bring their research findings and professional experience to their teaching. For example:. Find out about equivalent entry requirements and qualifications for your country.


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These are the typical entry criteria to be used for selecting candidates for admission. The entry criteria for our programmes are reviewed annually by the Faculty. Those stated were correct as of July Applicants should refer to their specific offer conditions on their offer letter. If English is not your first language, you will need to demonstrate that you have reached a satisfactory standard in an approved English language test.

For more information visit a list of equivalent English language tests that are also accepted. Our pre-sessional English language courses are the best way to prepare for study at the University of Southampton. The courses will improve your capability and confidence in using English language in your studies. If you do not meet our entry requirements for direct entry to one of our MSc programmes, you could progress to one of them via the University's Pre-masters course.

If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. This page contains specific entry requirements for this course. More detailed information can be found in the programme handbook or other appropriate guide or website.

Requirements for the Major

Scholarships, bursaries, sponsorships or grants may be available to support you through your course. These can be from the University of Southampton or other sources. Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study. There will also be further costs for the following, not purchasable from the University:.

In some cases you'll be able to choose modules which may have different costs associated with that module which will change the overall cost of a programme to you. Our students graduate with digital marketing and analytical skills that are sought after by employers; many of our students receive job offers before finishing their dissertation.

Past graduates have progressed to a range of roles such as customer relationship management, data analysis, brand management, marketing project management, market research and product design management. Former students are now working with big-name brands including:. As well as using traditional methods such as lectures and exams, our module leaders use a variety of teaching and assessment methods designed to develop your skills and test your understanding.

Many modules use case studies and problem-solving activities to apply marketing concepts and techniques to real-world problems. Group assignments will encourage you to work as part of a team, helping to prepare you for the workplace. Assessment methods vary across the modules; you may be marked on individual or group projects and reports, group presentations, personal reflection or exams.

We invite speakers from industry to talk about current marketing trends and challenges — past speakers include marketing professionals from luxury brands. You can also learn about the latest marketing research at our monthly research seminars , at which leading academics from Southampton and other UK universities share their research findings. Depends on brand and self-esteem! The course is academically rigorous but there is plenty of support on offer to help you succeed. Find out more. How to apply. Postgraduate study. Taught degrees. Introducing your degree The rise of digital and online marketing has created two key business challenges — how to optimise the use of digital marketing techniques and how to interpret the complex datasets these techniques generate.

Programme Overview New technologies and the rise of digital and online communications have changed the marketing landscape. These include: Data Analytics, which will enable you to make sense of digital and online data in order to make effective business decisions. Luxury Marketing, which explores consumer behaviour, brand management and the use of digital marketing alongside traditional marketing channels in the luxury market.

Strategic Brand Management, which explores the effectiveness of brand management in the business-to-business and consumer context.

About this Program

Business Ethics, which gives an overview of moral philosophy and shows how such ethical theories apply in a business context. Key Facts A distinctive focus on digital and analytical aspects of marketing. View our scholarships. The course combined the practical side of marketing with management techniques which will be invaluable as my career develops.

Marketing The One Semester Introduction 1e

I would absolutely recommend the University of Southampton to American Students. The possibilities for degree types are endless and the University is very well known in many specialist areas. The city has everything you need and more and we are only an hour away from London which is one of my favourite cities in the world. A further objective is for students to learn up-to-date technical, commercial and industrial terminology using correct English terms.

Project Management has been proven to be the most effective method of delivering products within cost, schedule, and resource constraints.

Benefits of studying International Business Administration (IBA)

This course gives students the skills to ensure projects are completed on time and on budget while giving the user the product they expect. The students will acquire a knowledge of the basics of project management and should be able to use that knowledge effectively. Course description. The marketing manager is responsible for deciding what products to sell, to whom, for what price, where, when and how.

The course of Marketing Management is designed to provide knowledge, tools and techniques to develop such skills. The course will provide an introduction to the basic aspects of marketing management and a broad range of topics will be included during the session refer the course content. Prerequisites: Introduction to marketing and statistics Bachelor level in Economics and management. This course gives an introduction to some of the key mechanisms that characterise negotiations with a particular focus on the relationship between negotiation behaviour, dynamics and outcome.

Students will learn in a practical environment using role plays and other interactive methods to gain a realistic knowledge of the skills involved in negotiating effectively. Each student will be expected to actively participate and demonstrate that they understand the subject matter and are able to offer adequate solutions to different negotiating scenarios.

A one week intensive course is organised before the start of the semester start end of August. During the semester mid Sep - Dec , courses of French language will be delivered in the late afternoon 5.

Four levels of proficiency: A1 - A2 - B1 - B2. International Semester in Management. Accueil International students International students International semester management. Location : Annecy campus Term : Fall starting late August, see below French as a Foreign language - Ending Dec 21st - Courses will be delivered by blocks of one week, every two weeks.

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The course goals are : to acquire an understanding of the key terms, definitions, and concepts used in marketing management.